Wednesday, January 18, 2017

CATHAY - FREEING SG: Rise to the Challenge: Biohazard!

The Cathay collaborates with escape room maestros, Freeing SG, to create “Rise to the Challenge: Biohazard”,  a one-of-a-kind zombie-themed escape room game from 19 – 27 January 2017
SINGAPORE, 16 January 2017 – It’s that time of the year again as zombies invade the big screens and begin their insidious ascent into our subconscious! For the first time, The Cathay is collaborating with escape room maestros, Freeing SG, for a heart-pounding zombie combat mission right in the heart of the city.
From 19 to 27 January at The Cathay’s External Atrium at Level 1, an industrial-themed room will be set up to challenge even the most steel-hearted of zombie fighters. “Rise to the Challenge: Biohazard” will see mankind’s fate lying in the hands of the participants as they attempt to save the world from the impending zombie apocalypse. Participants will also challenge their intellect as they solve mind-boggling Sci-Fi puzzles and take on the mission of freeing the genius scientist held captive by the undead!
Cathay shoppers simply need to spend a minimum of S$10 (in a single receipt) or present a Cathay Cineplex ticket stub to gain entry into the escape room. Alternatively, the general public can also opt to pay S$28 per ticket per person (up to six pax per entry) for the ultimate zombie challenge.
Winning teams with the fastest timings will walk away with Cathay Cineplexes movie vouchers*! Channel your inner Milla and Rise to the Challenge in 2017!
*Please see Annex A for more information on the entrance ticketing, contest mechanics and prizes, or visit
@CathayLifestyle / #CathayRiseToTheChallenge / #CathayLifestyle
* * *
Annex A:
RISE TO THE CHALLENGE: BIOHAZARD – 19 to 27 January, The Cathay, External Atrium at Level 1
Spend & Redeem Entrance Ticket
Spend a min. of $10 (single receipt) or present a Cathay Cineplex ticket stub to qualify.
Pay for Entrance Ticket Pay
$28 per ticket per person, up to 6 pax per entry.

Each participant will get a FREEING SG S$5 discount voucher. T&Cs apply.
First team (regardless of number of pax) with the overall fastest timings to complete the challenge will win 9 pairs of The Cathay Cineplex’s movie vouchers!
Second team to the fifth team (regardless of number of pax) with the subsequent fastest timings will each win 4 pairs The Cathay Cineplex’s movie vouchers.
Announcement of winners and collection details will be done by mid February.
Terms & Conditions:
• Only same-day receipts or ticket stubs are allowed. Reusing of receipt(s) and ticket stubs are not allowed. Re-entry with new receipts or ticket stubs are not allowed.
• Completion of all challenges may take 45 mins depending on everyone’s co-operation.
• Valid redemption dates and time during operational hours.
• Redemption of prizes whilst stocks last.
• Up to 1 (one) receipt or 1 (one) ticket stub allowed per redemption.
• Value of the prizes may vary and are non-returnable and non-exchangeable for cash or otherwise.
• All prize winners are required to provide their name and IC number for audit purpose upon prize collection.
• The staff managing the redemption program reserves the right to disqualify any redemption due to fraud, unreasonable behaviours and invalid receipts produced.
• The Management of Cathay and its event management agency will not accept responsibility for any injury sustained by shoppers whilst redeeming prizes or engaging in other activities.
• The Management of Cathay Organisation reserves the right to amend any terms and conditions or withdraw events and promotions without prior notice. All information is correct at the time of print and is subject to changes without prior notice.

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