Thursday, November 24, 2016

Carlsberg - Probably The Best Job In The World!

 
Back By Popular Demand: Carlsberg’s Best Job That Pays $20,000
To Drink Probably the Best Beer In The World
Double the salary for the same beautiful job in Singapore!


SINGAPORE, November 18, 2016, Friday – Carlsberg’s Best Job is back in Singapore by popular demand with applicants vying for the coveted job that pays a jawdropping salary of S$20,000 for four hours of work. Drinking beer that is.

 
Probably the Best Job in the World

Mr. Jimmy Toh, General Manager of Carlsberg Singapore, has this message for aspiring applicants: “Whatever Carlsberg does, we strive to do better. While the exhilarating job of a beer taster remains the same this year, the successful applicant will earn $20,000, which is double the salary offered last year – simply to enjoy ‘Probably the best beer in the world’.
We are looking for the best candidate that exemplifies this spirit, and demonstrates passion for the Carlsberg brand to bag this unique job opportunity.”

 
Job Requirements & Registration
 
Anyone who feels that they are the best candidate for the job can make an application at www.probablythebest.com.sg. This job is only open to applicants aged 18 and above. Online registration (free, of course) opens on Monday November 21 and closes on Sunday December 4. Selected finalists will be notified to attend a simple job interview on the afternoon of December 15.
 
 
 
 
The Inaugural Campaign in 2016

Carlsberg’s Probably The Best Job In The World campaign was launched in Singapore last year to great fanfare and media interest. Social medi a manager Daniel Osgodby was eventually selected as the lucky winner, taking home $10,000 after “putting in” four very happy hours enjoying ice-cold pints of Carlsberg beer.
 

Forefather and Leader In Beer Brewing

Carlsberg’s Semper Ardens (Latin for always burning) spirit stems from founder J C Jacobsen’s relentless pursuit of perfection that led him to set up the Carlsberg Laboratory to better understand the chemistry of beer. 

It was here that two major scientific discoveries that laid the foundations for modern brewing methods were made: the cultivation of pure yeast, which is the active ingredient that turns wort into beer, as well as the development of the pH scale to accurately measure the acidity of beer. Jacobsen’s generosity and belief in sharing the scientific findings meant that the breakthroughs were made freely available to other brewers around the world.

Carlsberg’s focus on superior quality and insistence on using only natural ingredients are what makes it the best beer in the world. Probably.

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