Thursday, August 18, 2016

UNIQLO LifeWear Fall/Winter 2016 @ MoCA!

Contributing to comfort and fun through contemporary fashion that matches every occasion. 

As times change, so do our values and lifestyles. 

Many of us now prioritise emotional over material needs. We seek no more than what we believe is truly important. As society embraces more diversity, many of us are carefully choosing fashions that match our lifestyles. Wardrobes incorporating comfortable clothing for a wide range of occasions reflect the times in which we live.

At UNIQLO we believe that individuality in fashion comes from within. It's how you wear your clothes not the clothes themselves. So, we focus relentlessly on you, the wearer. We recognise that the more comfortable your apparel is, the more you'll want to wear it. We're constantly monitoring and reflecting on what people are wearing so we can fill the world with quality. 

The LifeWear Fall/Winter 2016 collection presents situations that are familiar to us all in daily living, with items and fashion coordination ideas that work perfectly for each occasion.

A range of quality basics that embody UNIQLO's ongoing quest for perfection
Jeans, chino pants, cotton shirts, and knitwear are essentials for the wardrobes of everyone, everywhere. The amount of time spent wearing such items remains with us as precious memories. UNIQLO's essentials allow people to express themselves naturally whenever and wherever they want to, striving for perfection in basics that match a desire for fashion that works effortlessly in all sorts of situations.

Natural, flexible, and neat styling that everyone likes
Workwear styling is becoming more versatile as work practices and environments become more diverse. Nonetheless, we should always aim to look our best. UNIQLO offers numerous items in neat and minimalist styles that complement personalities while keeping people smart and comfortable all day long.

Daily wear that is also great for sports and enjoying the great outdoors
More and more people are putting in a visit to the gym, park or yoga studio before their days begin in the office or at home. They want clothing that works well all day in those situations. UNIQLO therefore has created an array of functional items that do just that- employing fabrics that either wick away sweat, dry quickly, retain or dissipate heat, block out the wind, repel water, or most importantly, are breathable and lightweight. While keeping people comfortable as they keep fit, the clothing also looks great when going out to town. Combining healthy functionality, great looks and comfort is quintessentially UNIQLO.

Must-haves that will take you anywhere in the world, anytime
Globetrotting has become an increasingly popular pastime for people, and what better way to keep warm and protected from the elements than with UNIQLO. Our range of Fall/Winter staples such as HEATTECH, Ultra Light Down, Fleece and Cashmere work perfectly on their own for light autumn or layered up for the wintertime. They were created thoughtfully with the universal traveler in mind, proving that more warmth does not have to mean more weight. Whether you are traveling for business or for leisure, packing is one less thing to worry about when on the move with UNIQLO.   

Keeping our little ones stylish, comfortable and safe as they discover their worlds
Comfortable clothing that enables kids to satisfy their curiosity. Kids are bundles of curiosity. They are constantly looking for things to try and have a seemingly endless appetite for adventure. UNIQLO offers an array of items to keep kids comfortable and safe as they explore everything around them.

Here are some of the photos taken at the LifeWear Fall/Winter 2016 held at MoCA!
Photo credit: Elaine Heng
Myself with Elaine Heng at the event. All her photos were taken by her personal photographer, feel free to contact her if you're interested in hiring her photographer for events & functions.
Photo credit: Elaine Heng

Photo credit: Elaine Heng
Here ending off with a photo of ourselves with the models donning UNIQLO's LifeWear Fall/Winter 2016!

UNIQLO Singapore on social and online media

Website & E- Commerce:
Instagram: @uniqlosg
Hashtag: #uniqlosg
Mobile App: Search "UNIQLO SG" in App Store or Google Play ( Stay connec ted to UNIQLO right in your palm, with useful info such as e - catalogs, exclusive offers, newsletters, UNIQLO Life tools & many more!)

About UNIQLO LifeWear

Apparel that comes from the Japanese values of simplicity, quality and longevity. Designed to be of the time and for the time, LifeWear is made with such modern elegance that it becomes the building blocks of each individual’s style. A perfect shirt that is always being made more perfect. The simplest design hiding the most thoughtful and modern details. The best in fit and fabric made to be affordable and accessible to all. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.