Sunday, September 13, 2015


Singapore, July 2015 – From 31 Jul till 16 Aug 2015,
Robinsons celebrates 50 years as a style icon with the theme “She Followed Her Heart”,  which depicts a story  of a young lady exemplifying five ddecades of style and sophistication. This campaign will be marked by a spectacular outdoor “Fashion Show of the Decades” on 6 August by Singapore’s foremost fashion director Daniel Boey. The campaign will  be complemented with a series of promotions and activities to engage shoppers.

Established since 1858, Robinsons staked a claim in Singapore’s history as the pioneer departmental store. A national icon that  boasted  many firsts in Singapore,  Robinsons continues to be ahead of its time in the retail industry.

In conjunction with the momentous SG50, Robinsons seeks to tell its story in the form of a stylish  independent young lady who embodied the ethos and style of each decade from 1965. These hand  drawn illustrations by local artist Tang Wei depict an ageless grace and sophistication exuded by the  lady through the era, serving to personify that of Robinsons.



Take a nostalgic walk down memory lane as models present various looks and styles that defined our  nation for 50 years – from 1960s to present day. Coupled with performances by Jive Talkin and 53A  who will be belting out classics through the eras, this evening is indeed a fitting tribute and overture to the SG50 celebration that follows.

nice pastries served..

Enjoying the complimentary bespoke cocktails made by experts from The 1872 Clipper Tea Co.

It's Time For Fashion Show!

a we.fie with Kaiting who came to look for us.. and also together with my buddy William who invited me to the event!

It was a Fun-Filled event with Great finger-food and Music! Music that brings you back to the oldies.. a fitting tribute and overture to the SG50 celebration that follows.

Word Of Mouth Communications did wonderful job for this event!
It was a successful one!

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