Thursday, June 18, 2015


Singapore, June 2015 − America's favorite jeans brand, American Eagle Outfitters (AEO), is finally making its presence in Singapore! As an anchor tenant at VivoCity’s newly expanded Basement 1 retail space, the approximately 4,000 square-feet flagship boutique offers stylish apparel options for the adventurous and on-trend shopper.
AEO's main source of inspiration comes from the vivacious spirit of those between 15 to 24 years old. Their clothes celebrate individual style that encompasses optimism, intensity and energy. Designed to comfortably fit every customer's life, AEO empowers the modern man and woman to have it all.
The AEO Summer 2015 Collection will be launched at the store opening with affordable casual styles for both men and women, alongside expertly crafted high quality jeans as the brand's chief cornerstone.
There is an unparalleled selection of washes and fit styles to leave shoppers spoilt for choice. From cuts such as Slim Straight, Super Skinny and Original Taper for men to Jeggings, Skinny and Boy Jean for women, AEO's jeans available in washes from light to dark make customers stand out from the crowd.
The AEO Jeans line is complemented by other key categories including graphic T-shirts, shorts, accessories, outerwear, intimates and footwear. At AEO, there is something for everyone.
"We are thrilled to enter the vibrant Singapore market together with STARTHREESIXTY as our exclusive partner. We strongly believe that, with STARTHREESIXTY's extensive experience in the Singapore retail scene, American Eagle Outfitters is poised to become a key driving force for the youth culture here. Our prime location in VivoCity also offers us the right audience whom we are constantly bringing in suitable products for a dynamic shopping experience," said Mr. Kareem Gahed, Vice President, Asia Pacific & Global Country Licensing.
AEO Flagship Store Concept
The rugged and natural building materials within the store portray the AEO concept that encourages you to "be yourself" and "live freely". Exposed whitewashed brick pillars within the store take after the designs of New York City's subway stations. The brand's rich American culture is illustrated by the use of wood and metals to achieve a mix of rustic and contemporary.
The men's and women's sections are clearly demarcated, with an entire section dedicated to AEO's hero product − the AEO Jeans range. AEO Jeans start from $69 for both men and women.
The store has six fitting rooms with one slightly bigger room that is disabled-friendly. Unique to the AEO Flagship Store is also a call button in each fitting room where customers can request for help without leaving the room. A store staff will respond to the call and assist with the request as part of the great customer service that AEO is dedicated to deliver.
All millwork and store fixtures are designed and tailored by the brand principal. Bookcase fixtures reminiscent of those found in high schools and universities display pieces from the latest AEO collection and tie back to the brand's varsity-influenced style.

AEO Summer 2015 Collection
Inspired by holidaying in the tropics and relaxing beach vacations, AEO's Summer 2015 Collection consists of a plethora of patterns, styles and fabrics that prepare you for the ultimate island getaway.
Women's Collection

In the AEO Summer 2015 Women's Collection, flat florals and bold botanicals dominate the pieces that focus on comfort as key. From flirty sundresses and fun crop tops to AEO's signature denim bottoms in regular and destroyed denim washes, the line is perfect for Singapore's sunny weather.
Feather-light cardigans and mussed-up knit dusters paired with accessories like tinted aviators keep her looking cool even in the hottest climates. Palettes of soft greys, pure whites, blues and greens carry through the collection.
Flowing maxi dresses and fitted rompers in the line also herald an alluring head-to-toe festival ready look. Kimonos in dark floral prints and tribal-inspired embroidery make for chic beach cover-ups. Textured and ribbed tops are available in sweet crochet lace and classic stripes, and are paired with shorts and wide-legged trousers to channel a 70's vibe.
The AEO Summer 2015 Women's Collection provides ready-to-wear apparel with prices that range from $19 for flip flops to $105 for a denim jacket.

Men's Collection

Sun-seekers will be thrilled with the AEO Summer 2015 Men's Collection that spotlights destroyed denims in washed out tones, relaxed joggers and graphic tees and tanks. Knee-length board shorts in super-bold prints and cotton bermudas beside short-sleeved shirts lend an effortless daytime look with beach boy charm; while striped baja hoodies and solid-coloured crew sweaters in varsity cuts afford protection against chilly sea breezes from sunset parties by the shore.
Bolstering his summer essentials, AEO's collection of sandals in heritage leather styles and present-day pool sliders will keep him going during the day. Options of lace-up canvas sneakers and boat shoes in denim and chambray with padded insoles ensure all-day comfort.
Priced between $38 for footwear to $99 for chino pants, the AEO Summer 2015 Men's Collection offers a go-to wardrobe for every man.
AEO Singapore Opening Specials
To celebrate its first store opening in Singapore, AEO will be rewarding the first 400 persons in line at its store on Opening Day, 19 June. The first 10 persons will receive $100 vouchers; the next 50 will receive $50 vouchers and the next 100 will receive $20 vouchers. The following 240 persons in line will draw lots to win either an exclusive AEO tote bag or an AEO notebook.
From 20 to 21 June, AEO will also be organizing various activities within VivoCity mall to excite shoppers. These include an appearance by DJ Pixie Dub, opportunities to take selfies with roving models and AEO voucher giveaways!
American Eagle Outfitters at VivoCity (#B1-06/07) will open to the public on 19 June 2015.
Opening Hours: 10.30am - 9.30pm / Tel: 6376 9302
Instagram: @AmericanEagleSG / #AEOsg

No comments: