Friday, April 24, 2015

Introducing the new 2015 Toyota Camry – "The Mark of a Leader"

 

Introducing the new 2015 Toyota Camry – "The Mark of a Leader"

 
24 April 2015, Singapore – Borneo Motors Singapore today launched the 7th generation of the facelifted Camry – the class-leading luxurious executive sedan that embodies charisma, innovation and ultimate refinement. True to the mark of a leader, the Camry is befitting of drivers who want to be synonymous with the very best.
With over 20 million units sold worldwide since 1982, Camry is the leader in setting the benchmark in the mid-size sedan segment. The Camry continues to be the benchmark that constantly evolves to set new standards and is available in 3 variants: 2.0L, 2.5L and 2.5L Hybrid.

"Camry is Toyota’s flagship model and we constantly strive to make the Camry even better with each generation, just like the hallmarks of a leader – Charismatic, Refined, Visionary and Driven", said Mr Masato Katsumuta, Chief Engineer of the Camry.




Photo above: The new Camry model. Control-click the above image to view a larger version.


Charisma and Style – The Benchmark for Presence and Finesse

The new Camry cuts an elegant figure with its breathtakingly beautiful silhouette. Its large trapezoidal front grille cuts a stately figure and the chrome surround with sleek lines provide a touch of finesse.

The newly designed HID headlamps in the 2.0L and 2.5L variants emulate a strong presence on the roads. The LED Daytime Running Lights, a signature design for the Camry is also striking; evoking an imagery of a steadfast and fearless leader who is unafraid of making hard decisions, yet he inspires and motivates those who follow him to become the best they can possibly be.

A 17-inch sports rim is available on the 2.5L and Hybrid variants, while the 2.0L variant comes with a 16-inch spoke sports rim, enhancing the car’s unmistakable aura of sophistication.



Photos above (right to left):15-spoke sports rims in the 2.5L and Hybrid, 10-spoke sports rims in the 2.0L.


Supreme Levels of Comfort and Refinement – Exceeding Your Expectations

The moment you step into the Camry, you instinctively know why the Camry is leading the way – everything feels just right. The spacious cabin is synonymous with unrivalled comfort. Its premium wood grain finish and hard-sewed stitches on the dashboard and seats are luxurious. The seat’s lumbar support function to reduce fatigue, a saving grace for comfortable long drives. Ample ventilation is also assured, thanks to the built-in fan in the seats and backrest, keeping the driver and front passenger cool and refreshed thorough the ride.

For convenience, two position-memory settings are available for the eight-way power-adjustable driver’s seat and exterior mirrors. The Camry Hybrid’s power rear seats can also be reclined and adjusted for the preferred position.



Photos above: Spacious cabin for the ultimate comfort while on the roads.

 
InTouch Telematics Infotainment System

The new Camry 2.0L and 2.5L are the first models in The Toyota line-up, and setting a new benchmark in the process, that comes installed with the newly developed 7-inch InTouch Telematics infotainment system, to enable drivers to stay connected on the roads. This advanced system has been designed to elevate driving experiences with its suite of intuitive and smart features, including web browsing and social media, traffic apps and voice commands functions. With the system’s new Air Gesture capability, drivers can also easily access a wide range of multimedia features and answer an incoming call.

The new 4.2-inch full colour High Definition (HD) Multi Information Display, a standard in all variants, indicates key driver information such as cruise control, speed, average fuel consumption and even the distance between the vehicle and an obstacle when turning a corner.



Progressive Engineering and Innovation – Assured by World-class Quality, Durability and Reliability

Every one of Toyota’s engines is already imbued with world-renowned VVT-i (Variable Valve Timing-intelligent) technology. Toyota has taken its technology to the next level by incorporating the new VVT-iW (Wide) technology, the highly precise D-4S fuel injection technology and Atkinson Cycle System in the Camry 2.0L, to ensure better fuel efficiency while delivering class-leading performance. The 2.0L and 2.5L Camry are also equipped with a 6-speed Electronic Control Transmission (ECT), which automatically performs gear shift operations according to road conditions and driver intentions, for seamless acceleration and a spirited drive.


 
Protection Assurance for a Peace of Mind

The new Camry features a multitude of advanced safety technologies to mitigate dangers and safeguard its passengers. Supported by state-of-the-art technologies, you will feel safe no matter the conditions of the roads.
The Camry is equipped with Traction Control (TRC) and Vehicle Stability Control (VSC) functions to ensure the car’s stability, for a peace of mind during your drives.
 
In the Camry Hybrid, the blind spot monitor system uses the millimeter wave radar sensors to detect vehicle that are traveling in the vehicle’s blind spot, helping the driver to confirm safety when changing lanes. When in reverse, the Rear Cross Traffic Alert (RCTA) in the Camry Hybrid is activated and its radar sensors detect other vehicles approaching from the right and left of the car, alerting the driver of the other vehicle’s existence through the flashing of rear view mirror indicators and sounding of a buzzer.

All in all, the Camry is designed to be the ultimate compliment to the driver who should be rewarded for exceptional leadership qualities. The distinguishing mark of a leader is best defined and inspired by the Toyota Camry.



For media enquiries, please approach:

 
Guo Weirong
Borneo Motors (Singapore) Pte Ltd
+65 6631 1210

Weirong.guo@inchcape.com.sg
 


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