Friday, December 14, 2012

DUREX - Safe Sex Tape Video Making Competition Viewing Party‏!


Durex has organised a “Safe Sex Tape” Video Making Competition. Participants were required to film and submit a three to five minute video, educating youths on the importance of safe sex, while incorporating the phrase “P.S. I Love You”. Opened to individuals below 30 years of age and residing in Singapore, the competition saw entries from students from La Salle College of the Arts and the Nanyang Technological University, amongst others. The top 8 videos are up for public voting on the Durex Singapore Facebook page (www.facebook.com/durexsingapore) till 16 December 2012. The top three videos, selected by public voting and a panel of judges, made up of youths aged between 18 – 25 years old, will walk away with over $10,000 in cash and prizes!

“Youths are getting bored of being inundated with staid messages about safe sex, which is why we created the fun and unconventional Durex ‘P.S. I Love You’ campaign to grab their attention on a topic that still desperately needs their attention. Through a campaign that leverages on the impactful nature of youth and peer communications, we hope that both youths and their influencers will be inspired to pro-actively share about the importance of safe sex and take the first step towards better sexual health and wellbeing,” said Nikilesh Kalra, Marketing Director at Reckitt Benckiser Malaysia and Singapore.

The Top 8 videos are up for public voting on the Durex Singapore Facebook page Now! 
Click on this link www.facebook.com/durexsingapore to cast your vote Now! 
Voting period till 16 December 2012.


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The Viewing Party

The Durex "P.S. I LOVE YOU" Safe Sex Tape Video Making Competition Viewing Party 
was held at the New Majestic Hotel, The Attic Suite Room 403

A nice place.. with FULL of condoms!

Bathtub.. filled with all the Durex condoms..
and we are free to take all of 'em. SERIOUSLY? YES!


they were so generous for this event.. seriously putting their best to promote this campaign, "P.S. I LOVE YOU!"  

If ya not sure wad P.S. I LOVE YOU is all about.. i shall tell you one LAST TIME again! haha..

P.S. I LOVE YOU is a campaign, which stands for “Play Safe, I Love You”, targeting at
Singaporean youths aged between 18 – 25 years old. The idea behind the campaign is to
trend the code “P.S. I Love You” as an easy reminder to the youths so that they practise safe sex, since
many of them find it embarrassing or uncool to talk about safe sex.

 It meant...

To self: “P.S. I Love You” – I love myself and have to practise safe sex because I
owe it to people who love and care for me

To sexual partners: “P.S. I Love You” – I love you and that is why we need to practise safe sex

To loved ones: “P.S. I Love You” – I love and care for you and want you to be
careful and have safe sex


here.. we would be sitting in front of the screen watching thru' all the 8 shortlisted Sex Tape Videos done by the contestants and judge them. The big boxes in front of the TV were not condoms.. they were Media Kit for the bloggers attending the event.. LIKE ME! :)

 My friend William taking a photo of the nice mirror with the word "P.S. I Love You!!" on it! :)

on the 2nd deck its a double bed with all the decors nicely laid out

here we are.. the guys on the bed!
(from left) with Yuhao, Darren and William

with Mint in the BiG Durex TV.
Are we on the sex tape? Nope! Not us! :P

trying to squeeze into the screen. haha..

 
Last but not least.. a group picture together!

It was a FUN event with Great Food and People!
The service staffs at the Majestic Hotel were good too!

~

From this event.. i get to understand better about Durex and know how to Play Safe!

Do you know Brazil, Columbia and Austria has the lowest age at first sex (17 on average)?
Well now you know.

You will always put on a smile after using Durex.

Top 3 Reasons Why You Should Use DUREX Condom!
1. Its world's number one condom brand
2. First choice of protection from unwanted pregnancies and sexually transmitted disease (STD)
3. You do nott have to worry after sex

 With all the protection DUREX can provide me.. I can Play Safe!
Without hurting the other party and create any unnecessary troubles.

THINK TWICE BEFORE SEX.
USE DUREX HAVING SEX!

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About Durex
Bought by Reckitt Benckiser in July 2010, Durex remains the global leader and world’s number one condom brand. It has been the first choice of protection from unwanted pregnancies and sexually transmitted infections for over 80 years. Durex makes a wide range of condoms and sexual enhancement lubricant and toys. Through constant product innovation, thought leadership and research, Durex is trusted all over the world to provide safe and enjoyable sex.

About Reckitt Benckiser
Reckitt Benckiser is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – near 40% of revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 19 global Powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen Clearasil, Strepsils, Gaviscon, Mucinex, French’s, Durex and Scholl, and they account for
over two thirds of its net revenue.
Headquartered in the United Kingdom, the company employs 23,000 people worldwide, with
operations in 60 countries and sales in over 180 countries.


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