Monday, March 15, 2010

Mitsubishi Electric drops Jack Neo - Starmex Ad

Mitsubishi Electric Asia, for whom film-maker Jack Neo (above) has been endorsing the popular StarMex air-conditioners, has decided to end its working relationship with him.

The announcement came after news of Neo's adulterous affair with a 22-year old model broke last Saturday.

A spokesman for Mitsubishi Electric told Life yesterday: 'The company is in the midst of withdrawing all advertising materials using Jack Neo in them.'

Neo has been advertising the air-conditioners for at least two years. The advertisements have appeared on television and taxis.

The Mitsubishi spokesman added: 'We will not be renewing our engagement agreements with J Team Productions.' J Team is Neo's production company which also does talent management.

But other advertisers who have worked with the 50-year-old Cultural Medallion recipient are keeping their options open. Maid and foreign worker agency Jack Focus Helpers is still using his photographs on the main doors of its three offices in Bukit Timah Shopping Centre, Katong Shopping Centre and Hougang Green Shopping Mall.

You may view the mandarin Mitsubishi Electric Starmex video below.